Google has revealed how it is attempting to keep business hours up to date on Google Maps by utilising artificial intelligence, including its restaurant-calling Duplex technology. The company says it will update the information in Maps if it is confident enough in the AI’s prediction of what a business’s hours should be.
Google highlights the numerous parameters that AI considers while deciding whether or not to make these improvements in a blog post. To determine how probable the hours are wrong, it looks at when the company profile was last updated, other similar stores’ hours, and Popular Times data. For instance, if Google notices that a large number of people visit the shop when it’s meant to be closed, that could be a red flag.